Everything has changed. Nothing has changed. Cords have been cut. Time has been shifted. AI creates text and pictures almost out of thin air. People live their lives on mobile devices and online where traditional advertising rarely treads. New media tools, digital and social, are truly amazing at finding the right people. They’re accurate and efficient. But no matter how you manage to get in front of someone, the rules of engagement have not changed. At all. They’re the same for a short film, an outdoor board, a banner ad or a TikTok video. Be engaging. Be clear. Be relevant. And if fun is part of your brand, by all means, be fun. Be a welcome guest in your viewer’s, streamer’s, or scroller’s day. Make them glad they spent however much time they spent with you. Even if it was just a fraction of a second. That’s what I can help you do.
I’m a creative director and writer who has worked with large brands and small brands, big budgets and tiny budgets. Major TV campaigns to online experiences to 6-second videos. I craft stories across all media that get people to do what we’d like them to do. But not in a mindless zombie kind of way. The brands I’ve worked on include The Home Depot, Chick-fil-A, Pulte Home Builders (Pulte, Del Webb, Centex and others), SMU, Crazy Water, Zeigenbock, SAIC, and many, many more. I’d love to work with you, engage with your audience and see what stories we can tell. I know they’re good ones.
I’m open to permanent positions, freelance, contract work, even permalance. I would, however, prefer to avoid freemanent.
Places I’ve Been
Bader Rutter Creative Director. Aug. 2022 - Dec. 2023
The Marketing Arm Creative Director. Mar. 2021 - May2022
WoodThink Creative: Be All, End All. May 2020 - present
The Richards Group: Senior Writer/CD. Sept. 1993 - May 2020
McGarrah/Jesse: Sr. Writer
Publicis (formerly The Bloom Agency) Writer
Miami Ad School/Portfolio Center
University of Kentucky. Bachelor of Arts/Communication
LinkedIn: www.linkedin.com/in/TimLWood
Facebook: Tim L. Wood
Instagram: @timlwood
1228 Mohawk Trail, Richardson, TX 75080